Proseeder is seeking a highly motivated and results-driven Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a key role in executing and optimizing digital marketing campaigns to drive traffic, engagement, and conversions for our brand and clients. You will work across multiple digital channels, including SEO, PPC, email marketing, and social media, to ensure consistent and measurable growth.
Key Responsibilities:
- Plan, execute, and manage digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and others.
- Monitor and optimize PPC campaigns to ensure maximum ROI and performance.
- Collaborate with the SEO team to optimize content and websites for search engine visibility and organic traffic growth.
- Develop and implement strategies for email marketing campaigns, including list management, automation, and performance tracking.
- Create and manage engaging content for social media platforms, ensuring consistent brand messaging and audience engagement.
- Analyze digital marketing metrics and performance data to provide insights, track progress, and recommend adjustments for campaign improvement.
- Conduct A/B testing and experimentation to continuously optimize campaigns for better performance and higher conversions.
- Collaborate with the design and content teams to ensure alignment on creative assets and marketing strategies.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure campaigns are innovative and effective.
- Report on the performance of digital marketing efforts, providing key metrics such as traffic, leads, conversions, and return on investment (ROI).
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful digital campaigns.
- Strong knowledge of SEO, PPC, social media, email marketing, and other digital marketing techniques.
- Proficiency with marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, and other marketing platforms.
- Ability to analyze data and generate actionable insights to improve campaign performance.
- Experience with A/B testing, conversion optimization, and marketing automation tools.
- Strong written and verbal communication skills, with the ability to collaborate effectively with different teams.
- Creativity and a passion for staying ahead of digital marketing trends and technologies.
- Strong project management skills, with the ability to handle multiple campaigns and meet deadlines in a fast-paced environment.
Benefits:
- Competitive salary based on experience.
- Flexible remote work environment.
- Opportunities for professional growth and career development.
- Collaborative and innovative team culture.
How to Apply:
If you’re a data-driven Digital Marketing Specialist with a passion for driving growth and results, we want to hear from you! Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you’re the right fit for this role.
